B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- average response rate benchmark for B2B social selling outreach (ModumUp agency benchmarks) (2024)
According to ModumUp agency benchmarks, an average response rate for social selling messaging ranges from 10% to 25%.
- Represents an agency benchmark range (10% to 25%) rather than a single point average
- Applies to social media/social selling messaging outreach rather than traditional email
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ModumUp
Primary
Tier B
https://modumup.com/socialsellingicebreakersinmessagingorhowtodoubleyourresponserate ↗
Source Article
Social Selling: Icebreakers in messaging or how to double your Response Rate
Social Selling: Icebreakers in messaging or how to double your Response Rate
How to melt the ice with Social Selling?
Social Selling method involves attracting potential B2B clients and building trust with them on social media. Before starting to sell your product or service through messaging, it's …
Original Research
ModumUp
· Original study ↗
Methodology
Agency benchmark range; midpoint used, range 10-25% noted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B social selling outreach (ModumUp agency benchmarks): 10% average response rate benchmark. Source: ModumUp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-average-response-rate-benchmark
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<blockquote cite="https://lighthousedata.io/data/social-selling-average-response-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- average response rate benchmark for B2B social selling outreach (ModumUp agency benchmarks)<br><small>Source: ModumUp (2024) · <a href="https://lighthousedata.io/data/social-selling-average-response-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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