B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- brand information search via social networks for 16- to 34-year-olds (2023)
48 percent of 16- to 34-year-olds visit a social network when looking for information about brands, compared to 45 percent who use a search engine.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meltwater and We Are Social
Primary
Tier A
https://martechasia.net/news/time-spent-online-falls-to-pre-pandemic-levels-while-social-media-use-i… ↗
Source Article
Time spent online falls to pre-pandemic levels, while social media use increases: Report | MartechAsia
Digital 2023 shows that people globally are becoming more discerning in their internet use.
Meltwater and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide, the social and media intelligence company ha…
Original Research
Meltwater and We Are Social
· Original study ↗
Methodology
Digital 2023 report; comparison figure 45% for search engines
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
16- to 34-year-olds: 48% brand information search via social networks. Source: Meltwater and We Are Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-search-brand-research-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-search-brand-research-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- brand information search via social networks for 16- to 34-year-olds<br><small>Source: Meltwater and We Are Social (2023) · <a href="https://lighthousedata.io/data/social-search-brand-research-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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