B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- social roas for paid social — automotive dealers (2026)
The channel-specific ROAS benchmark for paid social in automotive cross-channel reporting is 4-8x (minimum 4x).
- Reported as a benchmark range of 4-8x
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
MyDigipal
Primary
Tier C
https://mydigipal.com/en/blog/cross-channel-attribution-automotive-showroom-visits-digital ↗
Source Article
Auto Attribution: From Digital to Showroom | MyDigipal
Cross-channel attribution in automotive: Measuring showroom visits from digital campaigns
The automotive industry faces a measurement challenge unlike any other sector. Over 90% of vehicle purchases still happen in a physical dealership (Cox Automotive, 2025), yet the buyer journey increasingly star…
Original Research
MyDigipal
· Original study ↗
Methodology
Range 4-8x reported; midpoint 6 extracted. Vendor-published channel-specific ROAS benchmark table.
Methodology documented
Segmentation
IndustryAutomotive
Channelpaid_ads
Cite this stat
Plain Text
paid social — automotive dealers: 4 social roas. Source: MyDigipal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-roas-automotive-dealers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-roas-automotive-dealers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- social roas for paid social — automotive dealers<br><small>Source: MyDigipal (2026) · <a href="https://lighthousedata.io/data/social-roas-automotive-dealers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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