B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3%
3% -- customer spending increase from social response for Brands responding to customer inquiries on social media (2025)
Brands responding to customer inquiries on social media see a 3-20% increase in customer spending.
- Source reports a range of 3-20%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.digiharyana.com/services/social-media-marketing/ ↗
Source Article
Social Media Marketing & Community Management | DigiHaryana
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E-commerce E-commerce stores drivin…
Original Research
Sprout Social
· Original study ↗
Methodology
Range 3-20% reported; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands responding to customer inquiries on social media: 3% customer spending increase from social response. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-response-customer-spend-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-response-customer-spend-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- customer spending increase from social response for Brands responding to customer inquiries on social media<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/social-response-customer-spend-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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