B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- consumers expecting to use social for research for consumers researching financial advice (2025-10)
61% of consumers expect to use social to research financial advice within 6 to 12 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://readtomato.com/scattered-marketing-is-draining-your-revenue/ ↗
Source Article
Scattered Marketing is Draining Your Revenue.
You want one message that turns into leads, not five voices asking for budget. Ship a single answer-shaped topic each month, then publish it everywhere your buyer skims. That rhythm beats bigger brands that still chase one-offs. Ready to run a pipeline that search and social can actually cite?
Fragm…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social October pulse survey, cited secondhand by ReadTomato blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers researching financial advice: 61% consumers expecting to use social for research. Source: Sprout Social (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-research-financial-advice-61pct
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<blockquote cite="https://lighthousedata.io/data/social-research-financial-advice-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- consumers expecting to use social for research for consumers researching financial advice<br><small>Source: Sprout Social (2025-10) · <a href="https://lighthousedata.io/data/social-research-financial-advice-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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