B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- share of news sites with improved social referrals for World's 68 largest news websites (2025-03)
Overall social referrals across desktop and mobile improved for 48% of the world's 68 largest news websites in March 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025-03
Entity
Sample Size
68
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier B
https://www.businesstechweekly.com/technology-news/facebook-referral-traffic-major-publishers-see-74… ↗
Source Article
Facebook Referral Traffic: Major Publishers See 74% Increase Amid Meta’s Content Policy Shift
Facebook Referral Traffic: Major Publishers See 74% Increase Amid Meta’s Content Policy Shift
Facebook Referral Traffic Surges 74% for Major Publishers in March 2025
Meta's revised approach to political content is driving a significant rebound in publisher referral traffic from Facebook, with leadin…
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb social media traffic analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
World's 68 largest news websites: 48% share of news sites with improved social referrals. Source: Similarweb (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-referrals-improvement-news-sites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-referrals-improvement-news-sites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of news sites with improved social referrals for World's 68 largest news websites<br><small>Source: Similarweb (2025-03) · <a href="https://lighthousedata.io/data/social-referrals-improvement-news-sites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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