B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- conversion rate lift for Product Page (2026)
A single product page can lift sales by 67% by showing customer reviews.
- Attributed by text to showing customer reviews on a single product page
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier A
https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews ↗
Source Article
Social Proof Statistics 2026: What the Latest Data Says About Online Conversion Behavior | NotificationX
Social proof used to be a marketing buzzword. In 2026, it is one of the most measurable conversion levers online businesses have. The data is clear and it is overwhelming.
A single product page can lift sales by 67% just by showing customer reviews. A real-time activity notification can boost conver…
Original Research
Moz
· Original study ↗
Methodology
Source: Moz
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Product Page: 67% conversion rate lift. Source: Moz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-proof-statistics-2026-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-proof-statistics-2026-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- conversion rate lift for Product Page<br><small>Source: Moz (2026) · <a href="https://lighthousedata.io/data/social-proof-statistics-2026-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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