B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- conversion rate lift for social proof / customer testimonials (2024)
Customer testimonials and social proof, such as being a published author, can increase conversions by 17% according to Forbes.
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Lighthouse Research Team
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Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Forbes
Primary
Tier C
https://portmacquarieonlinemarketing.com/want-to-increase-your-business-revenue-quickly-write-a-book… ↗
Source Article
Want to Increase Your Business Revenue Quickly? Write a Book — Here’s How (and Why It Works)
Want to Increase Your Business Revenue Quickly? Write a Book — Here’s How (and Why It Works)
Table of Contents
Heads up: This page contains affiliate links. If you click on the link and go on to purchase, we may receive a small commission at no extra cost to you. We only recommend tools we have pers…
Original Research
Forbes
· Original study ↗
Methodology
Blog cites Forbes for social proof/testimonials conversion lift; original methodology not stated. Article undated; vintage estimated from publication context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social proof / customer testimonials: 17% conversion rate lift. Source: Forbes (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-proof-conversion-lift-17
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<blockquote cite="https://lighthousedata.io/data/social-proof-conversion-lift-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- conversion rate lift for social proof / customer testimonials<br><small>Source: Forbes (2024) · <a href="https://lighthousedata.io/data/social-proof-conversion-lift-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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