B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- product discovery on social media rate for US and UK shoppers (2024-11)
73% of US and UK shoppers regularly discover products while browsing social media.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024-11
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Coveo
Primary
Tier B
https://hillmediagroup.com/beyond-the-push-rebuilding-trust-in-social-media-marketing/ ↗
Source Article
Beyond the Push: Rebuilding Trust in Social Media Marketing - Hill Media Group
In today’s digital marketplace, we’re facing a significant disconnect between how businesses use social media and what consumers actually want. Recent data highlights this gap in stark terms, revealing why our current approach may be fundamentally flawed.
The Discovery-Purchase Disconnect
According …
Original Research
Coveo
· Original study ↗
Methodology
Coveo survey of 4,000 U.S. and U.K. adults
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and UK shoppers: 73% product discovery on social media rate. Source: Coveo (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-product-discovery-2024
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<blockquote cite="https://lighthousedata.io/data/social-product-discovery-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- product discovery on social media rate for US and UK shoppers<br><small>Source: Coveo (2024-11) · <a href="https://lighthousedata.io/data/social-product-discovery-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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