B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- share of digital consumers using social networks to research brands for digital consumers (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fatbuzz.com
Primary
Tier C
https://fatbuzz.com/community-management-101-social-media/ ↗
Source Article
Community Management 101: Social Media | fatBuzz
In Part 2 of our blog series on community management, we will be looking at using social media as a tool for effective community management, with the most popular sites used being Facebook, Instagram and Twitter.
More than 40% of digital consumers use social networks to research new brands or produc…
Original Research
fatbuzz.com
· Original study ↗
Methodology
Cited research, original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital consumers: 40% share of digital consumers using social networks to research brands. Source: fatbuzz.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-network-brand-research-40pct
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<blockquote cite="https://lighthousedata.io/data/social-network-brand-research-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of digital consumers using social networks to research brands for digital consumers<br><small>Source: fatbuzz.com (2021) · <a href="https://lighthousedata.io/data/social-network-brand-research-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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