B
Evidence Grade B
Graded
under review
Safe to Cite
Current
89%
89% -- share of social messages ignored for brands on social media (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.bericonsulting.com/what-social-media-monitoring-can-teach-you-about-your-business/ ↗
Source Article
What Social Media Monitoring Can Teach You About Your Business
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social survey, cited by Beri Consulting
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands on social media: 89% share of social messages ignored. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-messages-ignored-sprout-social
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-messages-ignored-sprout-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of social messages ignored for brands on social media<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/social-messages-ignored-sprout-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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