B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share reporting increased website traffic from social media for small businesses using social media (2025)
73% of small businesses using social media for marketing see an increase in website traffic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
softriver.co
Primary
Tier C
https://www.softriver.co/blog/branding-services-for-small-businesses-a-growth-guide ↗
Source Article
Branding Services for Small Businesses A Growth Guide
When someone says "branding," it's easy to picture just a logo. But that's only one small piece of a much larger puzzle. Think of your brand as your business's reputation—it's what people feel and say about you when you're not in the room. Professional branding services are the folks who help you in…
Original Research
softriver.co
· Original study ↗
Methodology
Secondary blog citation; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses using social media: 73% share reporting increased website traffic from social media. Source: softriver.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-website-traffic-2025
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<blockquote cite="https://lighthousedata.io/data/social-media-website-traffic-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share reporting increased website traffic from social media for small businesses using social media<br><small>Source: softriver.co (2025) · <a href="https://lighthousedata.io/data/social-media-website-traffic-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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