B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- preference for social media communications for U.S. shoppers using social media channel (2021)
84% of surveyed U.S. shoppers who use social media prefer receiving regular communications from social media versus email.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,204
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta / Harris X
Primary
Tier A
https://www.wppmedia.com/news/customers-into-advocates-loyalty-marketing ↗
Source Article
Intelligent growth for the AI era. We are WPP Media
Research15th Jun 2022
Turning Customers Into Advocates With Loyalty Marketing
The accelerated shift to online shopping driven by the pandemic presents e-commerce websites, retailers and brands with an opportunity to build end-to-end loyalty marketing programs that better retain current customers and…
Original Research
Meta / Harris X
· Original study ↗
Methodology
Survey by Harris X commissioned by Meta, March-May 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. shoppers using social media channel: 84% preference for social media communications. Source: Meta / Harris X (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-vs-email-communications-preference-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-vs-email-communications-preference-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- preference for social media communications for U.S. shoppers using social media channel<br><small>Source: Meta / Harris X (2021) · <a href="https://lighthousedata.io/data/social-media-vs-email-communications-preference-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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