B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- consumer expectation of company social media presence for social media users (2008)
As of approximately 2008, 93% of social media users expected companies to be using social media.
- Original survey source not specified in the text
Lighthouse Research Team
Last verified:
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Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
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Facebook security hole lets you view friends’ private chats
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Methodology
Cited statistic from two years prior to 2010 article; original survey unidentified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 93% consumer expectation of company social media presence. Source: (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-users-expect-companies-social-presence-2008
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<blockquote cite="https://lighthousedata.io/data/social-media-users-expect-companies-social-presence-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- consumer expectation of company social media presence for social media users<br><small>Source: (2008) · <a href="https://lighthousedata.io/data/social-media-users-expect-companies-social-presence-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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