B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of social media users expecting brand response within one hour for social media users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://defamationremovalattorneysblog.com/the-role-of-social-media-in-crisis-management-and-reputat… ↗
Source Article
The Role of Social Media in Crisis Management and Reputation Recovery - defamationremovalattorneysblog.com
The article examines the critical role of social media in crisis management and reputation recovery for organizations. It highlights how social media facilitates real-time communication, enabling organizations to disseminate accurate information, counter misinformation, and engage with stakeholders …
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study as cited by secondary blog; original survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 70% share of social media users expecting brand response within one hour. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-users-expect-brand-response-within-hour
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<blockquote cite="https://lighthousedata.io/data/social-media-users-expect-brand-response-within-hour" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of social media users expecting brand response within one hour for social media users<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/social-media-users-expect-brand-response-within-hour" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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