B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- user decline rate for social media users aged 18-24 (2022)
The number of people aged 18 to 24 using some social media sites decreased by 3 percent over a period of 10 months.
- Applies to 'some' social media sites specifically, not all platforms universally
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McDermott
Primary
Tier C
https://www.joincolab.io/product/discourse ↗
Source Article
SPRINT16 - PM PORTFOLIO | Discourse | Co.Lab Portfolio
Discourse
Currently, people are yearning for more authentic ways of interacting with others on social media. They want to meet others by joining communities they feel a sense of belonging to and have meaningful conversations based on trending topics. However, social media has swayed to offer ways fo…
Original Research
McDermott
· Original study ↗
Methodology
Cited from McDermott; unclear methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users aged 18-24: 3% user decline rate. Source: McDermott (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-users-18-24-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-users-18-24-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- user decline rate for social media users aged 18-24<br><small>Source: McDermott (2022) · <a href="https://lighthousedata.io/data/social-media-users-18-24-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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