B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23.6%
23.6% -- share using social media for medicine choices for Polish consumers under 24 (2025-11)
23.6% of people up to 24 years old use social media when choosing medicines and supplements.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.6%
Unit
Percentage
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whites x SW Research
Primary
Tier A
https://www.agencjawhites.pl/blog/jak-zwiekszyc-widocznosc-lekow-rx-i-otc-w-ai-chatgpt-ai-overview-a… ↗
Source Article
Jak zwiększyć widoczność leków RX i OTC w AI (ChatGPT, AI Overview, AI Mode i Gemini), aby docierać do pacjenta, lekarza i farmaceuty?
Wyszukiwarki AI zmieniają reguły gry w branży healthcare. W dobie ChatGPT, Gemini, AI Overview i AI Mode w Google, pytania o leki coraz częściej padają nie w gabinecie, ale w konwersacji z algorytmem. To moment, kiedy zapadają decyzje: co kupić, jakie leczenie wybrać, jaką markę uznać za godną zaufa…
Original Research
Whites x SW Research
· Original study ↗
Methodology
Survey by Whites x SW Research, November 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish consumers under 24: 23.6% share using social media for medicine choices. Source: Whites x SW Research (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-use-medical-decisions-under24-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-use-medical-decisions-under24-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.6%</strong> -- share using social media for medicine choices for Polish consumers under 24<br><small>Source: Whites x SW Research (2025-11) · <a href="https://lighthousedata.io/data/social-media-use-medical-decisions-under24-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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