B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
56.8%
56.8% -- percentage of population using social media for global population (2026)
56.8 percent of the entire population uses social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Datareportal
Primary
Tier A
https://archive.com/blog/ultimate-guide-to-facebook-carousel-ads ↗
Source Article
The Ultimate Guide to Facebook Carousel Ads
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Social media is the new place for meeting customers, an upgraded version of older methods of promotions. Currently, more than 4.4 billion people use social media or 56.8 percent of the entire population. Thus, more and more marketers are using social media advertising to gain pot…
Original Research
Datareportal
· Original study ↗
Methodology
Based on a report by Datareportal
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global population: 56.8% percentage of population using social media. Source: Datareportal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-usage-percentage
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<blockquote cite="https://lighthousedata.io/data/social-media-usage-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.8%</strong> -- percentage of population using social media for global population<br><small>Source: Datareportal (2026) · <a href="https://lighthousedata.io/data/social-media-usage-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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