B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
57%
57% -- share relying on social media for travel decisions for Gen Z and Millennial travelers (2024)
57% of Gen Z and Millennial travelers rely on social media for their travel decisions according to a 2024 Skift report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skift
Primary
Tier B
https://aboutdci.com/blog/5-social-media-marketing-trends-for-destinations-to-embrace/ ↗
Source Article
5 Social Media Marketing Trends for Destinations to Embrace
Original Research
Skift
· Original study ↗
Methodology
Skift report 'Exploring Gen Z and Millennial Travel Habits'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z and Millennial travelers: 57% share relying on social media for travel decisions. Source: Skift (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-travel-decisions-gen-z-millennial-2024
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<blockquote cite="https://lighthousedata.io/data/social-media-travel-decisions-gen-z-millennial-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share relying on social media for travel decisions for Gen Z and Millennial travelers<br><small>Source: Skift (2024) · <a href="https://lighthousedata.io/data/social-media-travel-decisions-gen-z-millennial-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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