B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
43%
43% -- share of consumers citing social media as top purchase motivator for US consumers (2024)
43% of consumers cite social media as their top purchase motivator according to DISQO's Consumer Trends Report.
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Lighthouse Research Team
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Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DISQO
Primary
Tier A
https://www.disqo.com/ ↗
Source Article
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Original Research
DISQO
· Original study ↗
Methodology
DISQO Consumer Trends Report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
US consumers: 43% share of consumers citing social media as top purchase motivator. Source: DISQO (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-top-purchase-motivator-43
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<blockquote cite="https://lighthousedata.io/data/social-media-top-purchase-motivator-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of consumers citing social media as top purchase motivator for US consumers<br><small>Source: DISQO (2024) · <a href="https://lighthousedata.io/data/social-media-top-purchase-motivator-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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