B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- share ranking social platforms top 3 entertainment for Baby Boomers (2022)
Engaging on social platforms is a top 3 entertainment activity for 11% of Baby Boomers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2022
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fortune and SurveyMonkey
Primary
Tier B
https://kingfluencers.com/gentiktok/ ↗
Source Article
No, Gen Z doesn’t Equal “Gen TikTok" - Kingfluencers
If you’re a casual observer of social media, you might believe the common myth that “TikToker” and “Gen Z” are synonymous. The myth is common among many marketers and brands and seems to be widespread overall. Googling, “TikTok Gen X” yields results about… Gen Z. (I had to confirm I’d typed in the r…
Original Research
Fortune and SurveyMonkey
· Original study ↗
Methodology
Fortune and SurveyMonkey study
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Baby Boomers: 11% share ranking social platforms top 3 entertainment. Source: Fortune and SurveyMonkey (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-top-entertainment-boomers-11pct
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<blockquote cite="https://lighthousedata.io/data/social-media-top-entertainment-boomers-11pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- share ranking social platforms top 3 entertainment for Baby Boomers<br><small>Source: Fortune and SurveyMonkey (2022) · <a href="https://lighthousedata.io/data/social-media-top-entertainment-boomers-11pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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