B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- share of consumers with social media accounts for social media (2021)
63% of surveyed consumers use social media accounts, making it the most preferred digital service among online accounts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bitdefender
Primary
Tier A
https://bitdefender.in/spammers-use-holiday-scams-to-con-shoppers-out-of-data-and-money/ ↗
Source Article
Spammers use holiday scams to con shoppers out of data and money
Original Research
Bitdefender
· Original study ↗
Methodology
Bitdefender study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media: 63% share of consumers with social media accounts. Source: Bitdefender (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-top-account-type
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-top-account-type" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of consumers with social media accounts for social media<br><small>Source: Bitdefender (2021) · <a href="https://lighthousedata.io/data/social-media-top-account-type" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.