B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- time spent on social media growth rate for social media sites and blogs (2011)
Total time spent on social media sites and blogs increased by 82 percent in a year according to a Nielsen study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2011
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
http://axia.net/work/services/social-media/ ↗
Source Article
Social NetWork, social media PR campaigns
Social NetWork, social media PR campaigns
Social media – online media centered around user participation and user-generated content – is the No. 1 activity on the Web. A Nielsen study concluded that the total time spent on social media sites and blogs increased by 82 percent this year. Thirty-four p…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study, cited by AXIA; year-over-year growth in time spent
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social media sites and blogs: 82% time spent on social media growth rate. Source: Nielsen (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-time-spent-growth-82-percent
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<blockquote cite="https://lighthousedata.io/data/social-media-time-spent-growth-82-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- time spent on social media growth rate for social media sites and blogs<br><small>Source: Nielsen (2011) · <a href="https://lighthousedata.io/data/social-media-time-spent-growth-82-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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