B
Evidence Grade B
Graded
under review
Safe to Cite
Current
47%
47% -- share of consumers viewing brands more favorably with social media support for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.ariglad.com/blogs/choose-customer-service-channels ↗
Source Article
How to Choose the Best Customer Service Channels
Original Research
Statista
· Original study ↗
Methodology
Statista research cited by Ariglad
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 47% share of consumers viewing brands more favorably with social media support. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-support-brand-favorability-47
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<blockquote cite="https://lighthousedata.io/data/social-media-support-brand-favorability-47" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share of consumers viewing brands more favorably with social media support for consumers<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/social-media-support-brand-favorability-47" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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