B
Evidence Grade B
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Dated
53.6%
53.6% -- social media penetration of world population for Global social media users (share of world population) (2021)
Worldwide social media users account for 53.6% of the world's total population in 2021.
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Lighthouse Research Team
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Evidence graded
Value
53.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
We Are Social & Hootsuite (DataReportal)
Primary
Tier C
https://digitalthoughtz.com/2021/05/28/statistics-about-social-media/ ↗
Source Article
Statistics about Social Media Top 8 leading Platforms
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What is Social Media?
Social media refers to websites and applications like Facebook, Instagram, Twitter LinkedIn and etc. that are designed to allow users to share content quickly and easily with their connections across globe. It helps users to connec…
Original Research
We Are Social & Hootsuite (DataReportal)
· Original study ↗
Methodology
Social media audience penetration of the global population, cited to Global State of Digital 2021.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global social media users (share of world population): 53.6% social media penetration of world population. Source: We Are Social & Hootsuite (DataReportal) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-share-of-world-population-2021
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<blockquote cite="https://lighthousedata.io/data/social-media-share-of-world-population-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53.6%</strong> -- social media penetration of world population for Global social media users (share of world population)<br><small>Source: We Are Social & Hootsuite (DataReportal) (2021) · <a href="https://lighthousedata.io/data/social-media-share-of-world-population-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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