B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- share of time spent online on social media for US socially networked adults (2012)
Among socially networked adults in the US, social media accounts for 18% of time spent online.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
xplain.co
Primary
Tier B
http://xplain.co/blog/xplain-social-media-mashup-no21 ↗
Source Article
Search
Original Research
xplain.co
· Original study ↗
Methodology
Industry report on time allocation online
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US socially networked adults: 18% share of time spent online on social media. Source: xplain.co (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-share-of-online-time
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-share-of-online-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share of time spent online on social media for US socially networked adults<br><small>Source: xplain.co (2012) · <a href="https://lighthousedata.io/data/social-media-share-of-online-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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