B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

35%

35% -- share of customers using social media to shame company for customers (2022)

2022  · HubSpot

35% of customers have used social media to shame a company after poor customer service.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2022
Entity
customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://brandfort.co/blog/?p=441 ↗
Confidence: 48/100 Vintage: 2022 Channel: Wayback
Source Article
Delete or hide inappropriate comments on Social Media
As a Social Media Manager, you work hard to establish an excellent image for your company. You take the best pictures with the wittiest captions and target the perfect audience for your AD on Facebook and Instagram because you know your brand must be presented in an excellent light in 2022 online. B…
Original Research
HubSpot · Original study ↗

HubSpot statistics cited by BrandFort blog

Methodology documented
Industrymarketing
Plain Text
customers: 35% share of customers using social media to shame company. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-shaming-poor-service-35
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<blockquote cite="https://lighthousedata.io/data/social-media-shaming-poor-service-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of customers using social media to shame company for customers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/social-media-shaming-poor-service-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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