B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$59,000
$59,000 -- average annual household income for social media site respondents (2026)
Respondents recruited from a popular consumer social media site reported an average annual household income of $59,000.
- Rockbridge weights the sample to match general population characteristics in the Census in most studies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$59,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rockbridge Associates
Primary
Tier A
http://www.rockresearch.com/social-media-versus-online-panel-sampling-not-all-respondents-are-create… ↗
Source Article
Rockbridge Associates
Original Research
Rockbridge Associates
· Original study ↗
Methodology
Rockbridge online survey comparing online panel respondents vs social media recruits
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media site respondents: $59,000 average annual household income. Source: Rockbridge Associates (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-sample-household-income-59000
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<blockquote cite="https://lighthousedata.io/data/social-media-sample-household-income-59000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$59,000</strong> -- average annual household income for social media site respondents<br><small>Source: Rockbridge Associates (2026) · <a href="https://lighthousedata.io/data/social-media-sample-household-income-59000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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