B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- share with college degree for social media site respondents (2026)
40% of respondents recruited from a consumer social media site in a Rockbridge study had a college degree.
- Recruited from a popular consumer social media site
- Higher educational level than national average reported by Census Bureau
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rockbridge Associates
Primary
Tier A
http://www.rockresearch.com/social-media-versus-online-panel-sampling-not-all-respondents-are-create… ↗
Source Article
Rockbridge Associates
Original Research
Rockbridge Associates
· Original study ↗
Methodology
Rockbridge online survey comparing online panel respondents vs social media recruits
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media site respondents: 40% share with college degree. Source: Rockbridge Associates (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-sample-college-degree-40-percent
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<blockquote cite="https://lighthousedata.io/data/social-media-sample-college-degree-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share with college degree for social media site respondents<br><small>Source: Rockbridge Associates (2026) · <a href="https://lighthousedata.io/data/social-media-sample-college-degree-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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