B
Evidence Grade B
Safe to Cite
Current
5
5 -- roas for social media ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/social-media-metrics/ ↗
Source Article
The social media metrics to track in 2026 (and why)
Original Research
Sprout Social
· Original study ↗
Methodology
Revenue generated for every dollar spent on ads.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media ads: 5 roas. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-roas
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<blockquote cite="https://lighthousedata.io/data/social-media-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- roas for social media ads<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/social-media-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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