B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- customer advocacy increase for brands responding to social media questions or complaints (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
affirmagency.com
Primary
Tier C
https://affirmagency.com/how-to-use-personalized-marketing-to-improve-your-audiences-experience/ ↗
Source Article
How to Use Personalized Marketing to Improve your Audience’s Experience
Original Research
affirmagency.com
· Original study ↗
Methodology
Stat cited without named original source; secondary citation in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands responding to social media questions or complaints: 25% customer advocacy increase. Source: affirmagency.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-response-customer-advocacy-25pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-response-customer-advocacy-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- customer advocacy increase for brands responding to social media questions or complaints<br><small>Source: affirmagency.com (2026) · <a href="https://lighthousedata.io/data/social-media-response-customer-advocacy-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.