B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

33%

33% -- share of consumers using social media to recommend brands for consumers (2021)

Name: Share Of Consumers Using Social Media To Recommend Brands Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2021 · Sprout Social

33% of consumers use social media to recommend brands to family and friends.

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Attribution: Sprout Social View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

33%

Unit

Percentage

Data Vintage

2021

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sprout Social Primary Tier B

https://affiliatedailynews.com/2021/05/businesses-are-increasing-their-investments-in-social-media-a… ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

Businesses Are Increasing Their Investments In Social Media As Consumers Use Social Media More Than Ever Before – Here’s Why

Original Research

Sprout Social · Original study ↗

Methodology

Sprout Social State of Social Media report, cited in interview

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 33% share of consumers using social media to recommend brands. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-recommend-brands-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/social-media-recommend-brands-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of consumers using social media to recommend brands for consumers<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/social-media-recommend-brands-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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