B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- share of consumers using social media to make purchases for consumers (2021)
36% of consumers use social media to make purchases.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://affiliatedailynews.com/2021/05/businesses-are-increasing-their-investments-in-social-media-a… ↗
Source Article
Businesses Are Increasing Their Investments In Social Media As Consumers Use Social Media More Than Ever Before – Here’s Why
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social State of Social Media report, cited in interview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 36% share of consumers using social media to make purchases. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-purchases-2021
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<blockquote cite="https://lighthousedata.io/data/social-media-purchases-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share of consumers using social media to make purchases for consumers<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/social-media-purchases-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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