B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- share researching social media for purchases for Christmas shoppers (2021)
23% of shoppers research social media to make purchase decisions during Christmas 2021.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Explode Topics
Primary
Tier C
https://magenative.com/blog/boost-your-christmas-sales-online/ ↗
Source Article
10 Tips To Boost Christmas Sales Online For Your Shopify Business
The time of “Dashing through the snow” is yet to come! But being a marketer, you can make your “one horse open sleigh” ready, instead of keeping calm! The earlier you plan, the better you play – so, pre-planning your Christmas marketing will shower its gifts on time to boost your online sales this y…
Original Research
Explode Topics
· Original study ↗
Methodology
Cited from Explode Topics
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Christmas shoppers: 23% share researching social media for purchases. Source: Explode Topics (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-purchase-research
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<blockquote cite="https://lighthousedata.io/data/social-media-purchase-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share researching social media for purchases for Christmas shoppers<br><small>Source: Explode Topics (2021) · <a href="https://lighthousedata.io/data/social-media-purchase-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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