B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
36%
36% -- share of internet users saying social media as influential as other information sources for US internet users (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2018
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GfK
Primary
Tier B
https://www.actualidadecommerce.com/ceb/uso-sa-social-commerce-sa-ecommerce-sa-2020/ ↗
Source Article
Ang uso sa Social Commerce sa ecommerce sa 2020
Original Research
GfK
· Original study ↗
Methodology
GfK survey cited via eMarketer
Methodology documented
Segmentation
Industryecommerce,media_entertainment
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US internet users: 36% share of internet users saying social media as influential as other information sources. Source: GfK (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-purchase-influence-us-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-purchase-influence-us-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share of internet users saying social media as influential as other information sources for US internet users<br><small>Source: GfK (2018) · <a href="https://lighthousedata.io/data/social-media-purchase-influence-us-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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