B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share of people purchasing product discovered on social media for social media users (2025)
76% of people have purchased a product they discovered on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://www.zest-logic.com/blogs/news/top-5-underrated-e-commerce-sales-channels ↗
Source Article
Top 5 Underrated E-commerce Sales Channels
In a recent study conducted by Zest Logic, we analyzed data from 3,000 e-commerce sites to uncover patterns in their marketing strategies. One glaring issue stood out: 80% of businesses aren’t effectively utilizing some of the most basic yet impactful marketing channels. This oversight leaves signif…
Original Research
Hootsuite
· Original study ↗
Methodology
Cited to Hootsuite
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 76% share of people purchasing product discovered on social media. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-purchase-discovery
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<blockquote cite="https://lighthousedata.io/data/social-media-purchase-discovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of people purchasing product discovered on social media for social media users<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/social-media-purchase-discovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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