74% -- social media usage in purchase decisions for consumers (2025)

Name: Social Media Usage In Purchase Decisions Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2025 · todays.agency

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Attribution: todays.agency View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

74%

Unit

Percentage

Data Vintage

2025

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

todays.agency Primary Tier C

https://todays.agency/services/paid-social/tiktok-advertising/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

TikTok Advertising

Use TikTok Marketing Services to Attract Massive Audiences and Amplify Your Online Brand Through creativity and precise targeting, TikTok Advertising helps you build your brand and achieve tangible results in growing your business. TikTok Advertising is a powerful option for businesses due to its ma…

Original Research

todays.agency · Original study ↗

Methodology

Survey figure cited without named original source

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 74% social media usage in purchase decisions. Source: todays.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-purchase-decision-74

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<blockquote cite="https://lighthousedata.io/data/social-media-purchase-decision-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- social media usage in purchase decisions for consumers<br><small>Source: todays.agency (2025) · <a href="https://lighthousedata.io/data/social-media-purchase-decision-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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