B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
63%
63% -- consumers purchased via social media for consumers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smargasy.com
Primary
Tier C
https://www.smargasy.com/the-future-of-digital-marketing-embracing-trends-and-staying-ahead/ ↗
Source Article
The Future of Digital Marketing: Embracing Trends and Staying Ahead
Digital marketing is an ever-evolving landscape that requires businesses to stay ahead of the curve in order to remain competitive. As we look towards the future of digital marketing in 2024, it becomes evident that understanding and embracing upcoming trends is essential. By adapting strategies, le…
Original Research
smargasy.com
· Original study ↗
Methodology
Survey figure cited in agency blog; original source not identified
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumers: 63% consumers purchased via social media. Source: smargasy.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-purchase-consumers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-purchase-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumers purchased via social media for consumers<br><small>Source: smargasy.com (2024) · <a href="https://lighthousedata.io/data/social-media-purchase-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.