B
Evidence Grade B
Graded
under review
Safe to Cite
Current
73%
73% -- share of consumers searching for products via social media for social media users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webdew.com
Primary
Tier C
https://www.webdew.com/blog/better-brand-building-with-seo ↗
Source Article
Complete Guide to better Brand Building with SEO
Complete Guide to better Brand Building with SEO
The notion of SEO brand marketing is relatively new, though it has already managed to gain popularity. As branding and SEO go hand in hand, optimization efforts have an immediate impact on brand awareness.
SEO branding provides multiple opportunities …
Original Research
webdew.com
· Original study ↗
Methodology
Cited as 'recent research on users' behavior in social media'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 73% share of consumers searching for products via social media. Source: webdew.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-product-search-73-percent
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<blockquote cite="https://lighthousedata.io/data/social-media-product-search-73-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of consumers searching for products via social media for social media users<br><small>Source: webdew.com (2026) · <a href="https://lighthousedata.io/data/social-media-product-search-73-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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