B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
54%
54% -- share of social media users researching products for social media users (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
getcommunity.com
Primary
Tier C
https://www.getcommunity.com/blog-posts/are-social-media-platforms-the-new-search-engine ↗
Source Article
Are Social Media Platforms the New Search Engine?
‹ Go BackSocial media platforms have grown exponentially in recent years, leading to a significant shift in how people consume information and interact with brands. One of the most significant changes is the rise of social media platforms as search e…
Original Research
getcommunity.com
· Original study ↗
Methodology
Original study not identified in source text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 54% share of social media users researching products. Source: getcommunity.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-product-research-users
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<blockquote cite="https://lighthousedata.io/data/social-media-product-research-users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of social media users researching products for social media users<br><small>Source: getcommunity.com (2025) · <a href="https://lighthousedata.io/data/social-media-product-research-users" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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