B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- social product research rate for Social browsers (2024)
54% of social browsers use social media to research products.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GlobalWebIndex
Primary
Tier C
https://bertey.com/content-marketing-statistics-insights ↗
Source Article
Content Marketing Statistics & Insights [Updated for 2024] - Bertey
Last Updated on 3rd May 2026
Decoding Content Marketing: 50 Impactful Statistics and Insights
To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you’re looking to present the case to stakeholders for implementation of content marketing camp…
Original Research
GlobalWebIndex
· Original study ↗
Methodology
Citing GlobalWebIndex report
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleContent Marketer
Channelsocial
Cite this stat
Plain Text
Social browsers: 54% social product research rate. Source: GlobalWebIndex (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-product-research
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<blockquote cite="https://lighthousedata.io/data/social-media-product-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- social product research rate for Social browsers<br><small>Source: GlobalWebIndex (2024) · <a href="https://lighthousedata.io/data/social-media-product-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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