B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

43%

43% -- share more likely to buy from social for consumers (2022)

Name: Share More Likely To Buy From Social Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2022 · Nielsen

43% of consumers are more likely to buy a new product when learning about it from friends on social media.

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

43%

Unit

Percentage

Data Vintage

2022

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier C

https://danieldisney.online/wp-json/wp/v2/posts/1339 ↗

Confidence: 48/100 Vintage: 2022 Channel: Wayback

Source Article

Now the problem is, times change\u2026..<\/h2>\n

Sales statistics can be a GAME-CHANGER if used correctly…<\/p>\n For example, imagine knowing around 5 years ago that is took, on average,\u00a03.68 calls<\/strong>\u00a0to reach a prospect. That knowledge would hopefully encourage you to make at\u00a0LEAST<\/strong>\u00a04 attempts to reach your pr…

Original Research

Nielsen · Original study ↗

Methodology

Cited from Nielsen

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 43% share more likely to buy from social. Source: Nielsen (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-product-discovery-nielsen

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<blockquote cite="https://lighthousedata.io/data/social-media-product-discovery-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share more likely to buy from social for consumers<br><small>Source: Nielsen (2022) · <a href="https://lighthousedata.io/data/social-media-product-discovery-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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