B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- share using social media as primary news source for US news consumers (2025)
54% of Americans use social media as their primary news source.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reuters Institute
Primary
Tier B
https://reputationpartners.com/what-were-reading-june-2025/ ↗
Source Article
What We’re Reading – June 2025 - Reputation Partners
In June, headlines highlighted Gen Z’s reshaping of workplace expectations, social media’s rise over traditional news as the primary information source and AI’s growing influence as a creative partner in PR. As these trends gain momentum, they reinforce a clear message—successful communication today…
Original Research
Reuters Institute
· Original study ↗
Methodology
Reuters Institute Digital News Report, cited via BBC; traditional TV/news websites at 50% for comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US news consumers: 54% share using social media as primary news source. Source: Reuters Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-primary-news-source-us-2025
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<blockquote cite="https://lighthousedata.io/data/social-media-primary-news-source-us-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share using social media as primary news source for US news consumers<br><small>Source: Reuters Institute (2025) · <a href="https://lighthousedata.io/data/social-media-primary-news-source-us-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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