B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- social media primary discovery rate for US consumers (2025)
50% of US consumers considered social media their primary way to discover new brands and products.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Horowitz Research
Primary
Tier B
https://apob.ai/ai-voice-generator/ ↗
Source Article
AI Voice Generator for Videos & Talking Avatars
Original Research
Horowitz Research
· Original study ↗
Methodology
Horowitz Research findings reported by TVTechnology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 50% social media primary discovery rate. Source: Horowitz Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-primary-brand-discovery-us
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<blockquote cite="https://lighthousedata.io/data/social-media-primary-brand-discovery-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- social media primary discovery rate for US consumers<br><small>Source: Horowitz Research (2025) · <a href="https://lighthousedata.io/data/social-media-primary-brand-discovery-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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