B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

58%

58% -- distrust rate for social media (2026)

2026  · n=8,000  · Kantar

58% of surveyed news consumers stated they would not trust political and election news coverage on social media due to fake news scandals.

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Attribution: Kantar View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
social media
Sample Size
8,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Kantar Primary Tier B
http://www.allaboutnewspapers.com/print-still-more-trustful-than-digital/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Print still more trustful than digital
Original Research
Kantar · Original study ↗

Kantar survey of 8,000 news consumers in US, UK, France and Brazil

Methodology documented
Industrymarketing
Plain Text
social media: 58% distrust rate. Source: Kantar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-politics-news-distrust-58
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<blockquote cite="https://lighthousedata.io/data/social-media-politics-news-distrust-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- distrust rate for social media<br><small>Source: Kantar (2026) · <a href="https://lighthousedata.io/data/social-media-politics-news-distrust-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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