B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- percentage using social media to connect for US and Canadian meeting planners (2021)
31% of Canadian and U.S. meeting planners are looking to social media to connect.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DCI
Primary
Tier A
https://aboutdci.com/blog/how-to-connect-with-meeting-planners-post-pandemic-insight/ ↗
Source Article
How to Connect with Meeting Planners: Post-Pandemic Insight
Original Research
DCI
· Original study ↗
Methodology
DCI survey of Canadian and U.S. meeting planners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and Canadian meeting planners: 31% percentage using social media to connect. Source: DCI (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-planners-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-planners-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- percentage using social media to connect for US and Canadian meeting planners<br><small>Source: DCI (2021) · <a href="https://lighthousedata.io/data/social-media-planners-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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