C
Evidence Grade C
Use with Hedging
Aging
16%
16% — social media penetration rate for Western Africa (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Geography
EMEA
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (9)
Western Union
Primary
Tier B
https://www.electronicpaymentsinternational.com/news/western-union-announces-q2-2011-results/ ↗
Source Article
Western Union has announced revenue of $1.4bn
during Q2 2011, an increase of 7% from a year previous.
Total consumer-to-consumer revenue increased
by 8% on a transaction growth of 6%.
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, A…
Also cited by
Electronic Payments International
https://www.electronicpaymentsinternational.com/country-surveys/majority-us-euro…
2026-05-03
Nature (translated and republished by Huxiu.com)
https://www.huxiu.com/article/3464175.html
2026-05-03
buscreative.blogspot.com
https://buscreative.blogspot.com/2024/05/global-social-media-statistics-research…
2026-06-03
Fintech News Africa
https://fintechnews.africa/42321/fintechafrica/blockchain-based-payments-on-the-…
2026-06-03
globaltrademag.com
https://www.globaltrademag.com/regional-trade-boost-african-economies/
2026-06-03
Global Trade Analysis Project
http://www.science20.com/humboldt_fellow_and_science/blog/gm_potential_crops_wor…
2026-06-03
2026-06-03
Electronic Payments International
https://www.electronicpaymentsinternational.com/news/ebanx-agrees-expanded-strat…
2026-06-03
Original Research
Bain & Company
· Original study ↗
Methodology
Regional analysis
Study: Unknown
Segmentation
Industrymedia_entertainment
RegionEMEA
RoleAll marketers
Channelsocial
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Western Africa: 16% social media penetration rate. Source: Western Union (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/social-media-penetration-western-africa-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-penetration-western-africa-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> — social media penetration rate for Western Africa<br><small>Source: Western Union (2024) · <a href="https://lighthousedata.io/data/social-media-penetration-western-africa-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.