B
Evidence Grade B
Trusted with Context
Recent
79%
79% — social media penetration for UK (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Geography
UK
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
60
Independence
1
Methodology
50
Freshness
80
Sources (2)
backlinko.com
Primary
Tier B
https://backlinko.com/social-media-users ↗
Source Article
Social Media Usage & Growth Statistics
Written by Backlinko Team
Since its inception in 1996, social media has reached more than half of the world’s population.
Social network platforms’ total user base in the last decade grew from 970 million in 2010 to 5.79 billion users in April 2026.
The spectac…
Also cited by
2026-02-16
Original Research
Kepios
· Original study ↗
Segmentation
RegionUK
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
UK: 79% social media penetration. Source: backlinko.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/social-media-penetration-uk-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-penetration-uk-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> — social media penetration for UK<br><small>Source: backlinko.com (2025) · <a href="https://lighthousedata.io/data/social-media-penetration-uk-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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