B
Evidence Grade B
Trusted with Context
Recent
77.9%
77.9% — social media penetration for Australia (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
77.9%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Geography
AU
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
1
Methodology
50
Freshness
80
Sources (3)
Sellerscommerce
Primary
Tier B
https://www.sellerscommerce.com/blog/social-commerce-statistics/ ↗
Original Research
Kepios
· Original study ↗
Segmentation
RegionAU
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Australia: 77.9% social media penetration. Source: Sellerscommerce (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/social-media-penetration-australia-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-penetration-australia-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.9%</strong> — social media penetration for Australia<br><small>Source: Sellerscommerce (2025) · <a href="https://lighthousedata.io/data/social-media-penetration-australia-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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