B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$213
$213 -- median b2b cost per lead for B2B marketers (2026)
In 2026, the median B2B cost per lead reached approximately $213.
- The source notes that the median is roughly $213, with top-performing teams paying around $84 per lead and bottom-quartile programs paying $397.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$213
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
94
Sources (2)
Martal Group
Primary
Tier B
https://backtofrontshow.com/lead-generation-statistics ↗
Source Article
Best Social Networks for Lead Generation 2026
Ask ten marketers which social network generates the best leads, and you'll get ten different answers. The frustrating truth is that most of them are right — for their specific business. A SaaS company targeting CTOs and a handmade soap brand chasing impulse buyers live in completely different marke…
Also cited by
Backtofrontshow.com
https://backtofrontshow.com/lead-generation-statistics
2026-08-10
Original Research
Martal Group
· Original study ↗
Methodology
Median value, source: Martal Group Lead Generation Statistics 2026
Segmentation
IndustryB2B
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
B2B marketers: $213 median b2b cost per lead. Source: Martal Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-lead-generation-2026-overview
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<blockquote cite="https://lighthousedata.io/data/social-media-lead-generation-2026-overview" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$213</strong> -- median b2b cost per lead for B2B marketers<br><small>Source: Martal Group (2026) · <a href="https://lighthousedata.io/data/social-media-lead-generation-2026-overview" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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